Skip to main content

UFCW Asks Leading Female Filmmakers to End Partnership with Walmart’s Oscars Campaign



In light of Walmart’s track record of mistreating its women workforce, Making Change at Walmart (MCAW) and the United Food & Commercial Workers (UFCW) Secretary-Treasurer, Esther Lopez, sent a joint letter to Melissa McCarthy, Dee Rees, and Nancy Meyers, urging them to stand up for the rights of working women and end their Oscars Awards partnership with Walmart.

The letter from MCAW was in response to the three prominent female celebrities’ partnership with Walmart to produce the company’s television commercials that will air during the Oscars Awards ceremony. As part of the effort to highlight Walmart’s track record, MCAW is also publishing a full-page ad in today’s edition of Variety magazine.

“While at face value this would seem to represent a positive campaign, we urge to you look at the facts about Walmart’s past actions that reflect on its values. Values that have had a negative impact on countless women and their families, and that send a terrible message as to what behavior is acceptable if we are serious about social equality and justice,” said Lopez in the letter to the three Hollywood filmmakers.

The Variety ad, which includes a graphic of the Oscar award hiding its face, lists several reasons and facts as to why Walmart is an unfriendly workplace for women, families, and pregnant workers, and details Walmart’s scrutiny towards some women of color shoppers and mistreatment of some LGBTQ employees.

As part of an effort to raise public awareness of Walmart’s record on women, MCAW is launching a multifaceted campaign which will include ground actions leading up to this year’s Academy awards, a targeted social media campaign, and paid media, such as this week’s Variety Ad. Additional announcements about the next phase of the campaign will be made in the coming days.

“We admire Ms. Rees, McCarthy, and Meyers for their work, and we urge them to do what is right and speak out against Walmart’s record. No actor, especially ones as talented and passionate as these, should ever allow themselves to be used by Walmart to hide the truth about how they treat women. It’s time for Walmart to change, and Ms. Rees, McCarthy, and Meyers can be a powerful voice for that change.” said Lopez.

A copy of the Variety ad and the letter sent to Ms. McCarthy, Meyers, and Rees can be viewed above and at changewalmart.org/oscars.
Post a Comment

Popular posts from this blog

Internet Trolls and Critics in the Age of Rotten Tomatoes - A Look at the Critical Response to GOTTI

Hate, intolerance, and cruelty are the most valued currencies in the digital age. Online publications deal in the same eye-catching tabloid headlines that were once exclusive to rags like WEEKLY WORLD NEWS and the NATIONAL ENQUIRER. The monetization of clicks is ruining many forms of journalism and film criticism is just one of them. When organizations can see what headlines are generating revenue its only natural that sensationalism would start to rise. There is no consorted hivemind like conspiracy to destroy certain films but rather internet activity that has boosted a certain type of writer. From the outside, online film critics share quite a bit with their Twitter troll counterparts.

The critical response to John Travolta's passion project Gotti has been less than favorable, in fact, it has been downright abysmal. A project over ten years in the making, Travolta has poured his heart and soul into this venture. And many writers seem to take pleasure in the film's failure.

I…

Richard Armitage interview on SLEEPWALKER

SLEEPWALKER is the latest film from director Elliott Lester. Troubled by bouts of sleepwalking and disturbing nightmares, graduate student Sarah Foster goes to her university's sleep research center for help. When she wakes up after her first night of being monitored, the world she lives in seems to have changed in subtle, Twilight-Zone-esque ways. In fact, every time she goes to sleep now, she wakes up in a slightly different version of her world. With the help of sleep researcher Dr. Scott White, she tries to work her way back to the reality she started in. But when they finally succeed, it’s revealed that Sarah’s world is not what she thought at all.

Today my guest is one of the stars SLEEPWALKER, Richard Armitage. Tonight we talk about his work on that film as well as his work as Thorin Oakenshiled in The Hobbit Films, as John Proctor in The Crucible, and his upcoming films Ocens 8 and the Julie Delpy directed film My Zoe.

Sleepwalker is Now Available on Digital HD and On Dem…

NO ALTERNATIVE review

Depression is often marked by sadness, despair, and hopelessness. The sense that things will not get better is something most of us pass through at different points in our lives. But depression is something more than that. It’s not just a temporary feeling, it’s a debilitating emotional state that you can’t simply pull yourself out of. The angry outbursts, irritability, and frustration that come along with depression can isolate individuals suffering from this condition and push them deeper into their own thoughts. Everyone needs to be heard and sometimes those who can’t express themselves in traditional forms find their voice in art.
Edvard Munch wrestled with agoraphobia and frequently had hallucinations, one of which inspired THE SCREAM, a painting so iconic that even the most casual art enthusiast is familiar with the piece.  Sylvia Plath took a more direct approach with THE BELL JAR and laid out the details of her depression with brutal honesty. Briana Dickerson a white suburba…