The following is taken from an internal Disney report that blames Solo's poor box office on the marketing. I normally don't publish stories like these but this is a pretty interesting look at Disney's post-mortem. The soft box office performance of Solo has occasioned some concern that audiences may be suffering from Star Wars fatigue. We think this is probably not the case, and that Solo's biggest problem was an uncharacteristically (for Disney) poor marketing campaign. We rate Disney shares Market Perform. Disney Needed To Sell Ehrenreich as Solo, but didn't. Solo has earned $149MM in domestic box office to-date, including a 65% w/w drop in its second weekend. If we had to guess, we would say the movie is probably on its way to around $200MM in ultimate DBO, which would be by far the lowest for any Star Wars film to-date - on an inflation-adjusted basis, less than half of the next-lowest film (Attack of the Clones at $476MM). International box office is runn