Dawn of the Planet of The Apes topped the box office on Friday with an estimated $27.7 million.
That debut is up significantly from 2011's Apes movie ($19.5 million), and is also a bit higher than last year's World War Z ($25.2 million).
The movie has strong reviews and good word-of-mouth, but we live in an age where Transformers 4 brings in $100 in the first week with god awful reviews and terrible word of mouth, so I'm not sure what impact any of it has anymore. The World Cup final could keep some people away today though. Regardless, Dawn is likely to wind up with around $73 million for the weekend.