Prada announced yesterday that Academy Award nominated actor, and producer Jake Gyllenhaal will front the new soon-to-be-revealed men's fragrance, launching worldwide from August 3rd 2021. Gyllenhaal, in his advertising debut with the brand, is shot by photographer SΓΈlve SundsbΓΈ for the campaign, with a film short directed by Johan Renck. Hey look at that kids, soon, you too can stink like Jakey G.!