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The Horror Section Teams with Blackcraft Cult for Global Merchandising Deal

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Eli Roth’s new horror studio, The Horror Section, has struck a worldwide merchandising partnership with alternative lifestyle brand Blackcraft Cult. The collaboration, announced today, will see Blackcraft handle e-commerce, retail, and event-based merchandise for The Horror Section’s upcoming releases and initiatives.

The agreement kicks off with film-specific collections tied to the company’s slate, beginning with Jimmy & Stiggs, which hit theaters in August. Next up is Dream Eater, opening October 24, followed by Roth’s Ice Cream Man in 2026. The deal also covers Roth’s newly announced project, Don’t Go in That House, Bitch!, revealed at this year’s Toronto International Film Festival. The film will be produced by Roth alongside Snoop Dogg, who will also contribute an original soundtrack.

Fans will be able to purchase merchandise through The Horror Section’s official store, Blackcraft Cult’s online shop, and the brand’s physical locations in Los Angeles and Salem, Massachusetts. Beyond clothing and collectibles, Blackcraft will support the marketing rollout for each film, including staging exclusive screenings and immersive fan experiences.

Roth sees the partnership as a natural fit: “Blackcraft’s aesthetic aligns perfectly with the type of horror stories we’re telling,” he said. “We want every release to feel like a special event for fans, and limited-edition merch tailored to each film makes that possible. I couldn’t be more excited to launch this with Jimmy and Stiggs, Dream Eater, Ice Cream Man, and Don’t Go in That House, Bitch!”

Blackcraft CEO Bobby Schubenski shared a personal connection to the collaboration. “Eli’s films were a huge part of why I fell in love with horror in the first place,” he said. “To now be working alongside him and The Horror Section is a full-circle moment. What excites me most is giving fans the chance to actually own a piece of the films they love.”

Launched by Roth in partnership with Media Capital Technologies (MCT), The Horror Section is a fan-owned company developing projects across film, television, podcasts, gaming, and live events. MCT, which manages a range of entertainment investments, is backed by institutional investors including MassMutual.

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