Eli Roth’s new horror studio, The Horror Section, has struck a worldwide merchandising partnership with alternative lifestyle brand Blackcraft Cult. The collaboration, announced today, will see Blackcraft handle e-commerce, retail, and event-based merchandise for The Horror Section’s upcoming releases and initiatives. The agreement kicks off with film-specific collections tied to the company’s slate, beginning with Jimmy & Stiggs, which hit theaters in August. Next up is Dream Eater, opening October 24, followed by Roth’s Ice Cream Man in 2026. The deal also covers Roth’s newly announced project, Don’t Go in That House, Bitch!, revealed at this year’s Toronto International Film Festival. The film will be produced by Roth alongside Snoop Dogg, who will also contribute an original soundtrack. Fans will be able to purchase merchandise through The Horror Section’s official store, Blackcraft Cult’s online shop, and the brand’s physical locations in Los Angeles and Salem, Massachusetts. ...